John Croll
Chief Executive Officer

John Croll has been active in the media intelligence industry since 1982 and was appointed Chief Executive Officer and a Director of Media Monitors (now Sentia Media) in 1999. Prior to his appointment, John held sales and operational roles with Croll Communications and Media Monitors. John is a current Executive Vice President of FIBEP, the International Federation of Press Clipping Bureaus and is head of the Asia-Pacific chapter of the Association of Media Evaluation Companies (AMEC) Copyright and Licensing Commission. John is also a member of the Public Relations Institute of Australia and the Institute of Company Directors. In addition to his Industry appointments, he is a Board member of the Australian Paralympic Committee since 2008, a member of the Media Advisory Board for the Salvation Army, Eastern Region and a Director of the Australian Science Media Centre. 

Nimesh Shah
Chief Financial officer

Nimesh has more than 15 years experience as an executive in the media and internet sectors with experience gained working in the Australia, UK and many parts of Asia. Much of Nimesh's experience has been gained in growing companies. Before working for Sentia Media, Nimesh was the CFO at the Asian social networking site Friendster. As the Global CFO, he was responsible for managing the key financial and statutory obligation of the company and was actively involved in corporate and business development initiatives. Nimesh was also the Finance Director at Fairfax Digital for seven years and responsible for the entire financial operations of the division as it experienced exponential growth.

Gregg Amies
Chief Executive, ANZ

Gregg Amies has extensive leadership, sales and monitoring industry experience, previously holding senior management positions in corporate investment, retail and media companies. Prior to his business career, Gregg served as a commissioned officer in the Australian Army. Joining Sentia Media in August 2001, Gregg has held a number of senior positions including Business Development Manager and State Manager Victoria/Tasmania. In 2006, he was seconded as General Manager - Rehame, responsible for the integration of this major acquisition. He was subsequently appointed Group Sales and Marketing Manager. He became General Manager Australia & New Zealand in July 2007 and Chief Executive ANZ in 2011. Gregg currently sits on the advisory panel for Media, Communications and Marketing for RMIT and works out of the Melbourne office.

Tay Tuan Kiat
Chief Executive, Asia

Tay began his career with Reuters plc where he held roles in sales, marketing and business development over a ten-year period. Thereafter, he was involved in running two start-ups in Singapore invested by the 3i Asia Pacific Technology Fund. Tay has worked extensively throughout Asia Pacific region, including Singapore, Hong Kong and Shanghai. Prior to joining Sentia Media, Tay was General Manager, Hong Kong, Macau and Taiwan for Reed Elsevier's LexisNexis, where he transformed a traditional print publisher into an industry leading brand serving a broad-based clientele. He holds a B.A. in Economics and Political Science from the National University of Singapore. 

Cameron Buckley
Chief Marketing Officer

Cameron has 16 years experience working for market leading media services companies, with significant international expertise having worked in Australia, The United Kingdom and many Asian countries. Cameron has been part of the Executive Team since 2008. As the first General Manager for South East Asia he was responsible for establishing the business in this important region and since 2010 he has overseen Marketing, Communications & Product Management across the Asia Pacific.  Prior to joining the company in 2007, Cameron held senior marketing and sales management roles in the media and marketing services sector. He holds a Bachelor of Business from Swinburne University majoring in Economics and Marketing, and an Advanced Diploma in Direct and Interactive Marketing from the Institute of Direct Marketing in the UK.

Joe De Battista
Chief Information Officer

With over 22 years in senior management roles in ICT, Joe has strong technical, governance and commercial experience. Over this time he has developed key strengths in change leadership, strategy, financial and partner relationship management. Prior to joining Sentia Media in 2003, Joe held several positions with the SGS Group (A global testing and verification organisation) in Australia during the early 90s, progressing to SGS Australasia and then a global role with SGS Group Management in Geneva.

Alan Lim
Chief Executive, Mediabanc

The founder of MediaBanc Group, Alan Lim, completed his MBA and BS in Marketing from the United States and started off his career in the Client Servicing department at Asatsu Advertising (M) Sdn Bhd. He become a director of the agency, and also worked at Asatsu International in Tokyo, and with Marketing and Management Consultancy firm - Pacific Forum Group of Companies. He started MediaBanc in 1997 forseeing a growing need for monitoring of advertisements in print and electronic media. Alan's favourite expression and philosophy is "Information is king" and he has built MediaBanc into a leading media intelligence provider operating in six countries with more than 300 employees.

Eddie Chau
Chief Executive, Brandtology

Eddie Chau is the founder and CEO of Brandtology, a business and brand online intelligence service provider which enables global brands to manage and extract invaluable insights from consumers' conversations in social media. Prior to Brandtology, Eddie was the founder and CEO of e-Cop Pte Ltd, which grew to become a market leader in the Information Security Industry. He pioneered the first 24/7 managed Security Services in the world. Previously he held senior management positions in IBM (NYSE:IBM) and Computer Associates (Nasdaq:CA).

Helen Thomson
Executive Director Human Resources

Helen Thomson is a senior Human Resources professional with significant experience (over 20 years) in business redesign and culture change. She specialises in creating pragmatic, commercially driven solutions and has worked across diverse industries including education, hospitality and publishing and media. She joined Sentia Media as Executive Director, Human Resources in 2012 and is based is the Sydney head office.

Prior to joining Sentia Media, Helen was Vice President Human Resources Asia Pacific for Reader's Digest where she had the opportunity to spend time living and working in Asia. She holds a Business degree from the University of Southern Queensland majoring in Human Resources.

Euan Fisher
Executive Director Production

Euan Fisher has been involved in the media intelligence and marketing industry for more than 15 years. Currently, he is Executive Director, Production, where he oversees the continuous improvement of all systems and processes that support Sentia Media production workflow in all of its markets, having previously set-up departments and worked for many clients throughout Asia. He also worked for a short time in Chicago for a technology consulting company. During his time at Sentia Media, he has overseen the Analysis product and service in all markets in which the company operates and grown the Analysis department from 20 to 50 full time staff. He holds a Bachelor of Arts with Honours and a Master of Arts by research from the University of Queensland and a Diploma in E-Business from the Australian National University College.