Sentia Media, CEO Blog with John Croll

Posted at 10:11 AM : 07/02/2012 Comments (0)

In launching Sentia Media it is useful to explain some company history. Sentia Media has been borne out of the Media Monitors group, a company with a long and proud history in media monitoring, a company that started as a small press clippings business in the 1960s, which, after his acquisition in 1982 was built by the late Mr Neville Jeffress into the multi-national media services organisation of today. Among many other acquisitions and consolidations Mr Jeffress oversaw throughout the 1980s, in 1986 Media Monitors was acquired from Ian Parry-Okeden, with Media Monitors eventually became the name of the overall company.
 

Over the past 30 years, and in particular this century, the transformation in the company has been profound, with major technological improvements in our monitoring through scanning, OCR and digital feeds, the digital capture of radio and television and of course our premium online service, Mediaportal, along with growth through acquisitions in Australia and New Zealand.
 

However over the last five years, while major technological improvements have continued, our growth path has become much broader, with the company commencing operations in a number of Asian markets as well as rapidly expanding our media analysis and introducing advisory and online business intelligence services. We are also currently further developing our distribution and media networking services. In all, we now have six leading brands operating across 15 countries in the Asia-Pacific region.
 

To put it simply, we are much more than a media monitoring business, we are now a group of media services companies that can provide a broad range of information, analysis and advice, with solutions tailored to just about any type of organisation, large or small, single country or international. And that's why Sentia Media has been born in 2012, in the year of the 30th anniversary of the group. To watch the video click here.
 

Sentia is a Latin verb with three primary meanings:
1 I perceive with the senses. (Monitoring)
2 I notice mentally. (Analysis)
3 I have an opinion. (Advice)

The name Sentia Media reflects our full range of services and the media intelligence industry in which we operate, while allowing our product brands to speak for themselves and tailor their services to specific markets.

The Media Monitors brand will continue, and will continue to be known as the clear market leader in monitoring services across Australia and New Zealand. Our newer brands such as Brandtology and 360m will continue to grow their own identities within the Sentia Media group of companies, as will our recent Asian acquisitions, MediaBanc and ChinaClipping, meaning that in a way this development is simply the name of the company catching up across the region.

I'm sure you'll join me in welcoming this next step in the evolution of our business, one that supports our service and technological innovation to help ensure the strength and vitality of our organisation for the long term.