Sentia Media Press Release
Posted at 02:18 PM : 03/02/2012
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The 8th of February 2012 marks the launch of Sentia
Media, the new corporate parent for the group of companies
previously operating as part of the Media Monitors Group.
Sentia Media CEO John Croll said: "Ours is a company with a long
and proud history in media monitoring, with a record of industry
leadership, providing ever faster and more accurate media
information to our clients.
"Over the last five years, our growth path has become much
broader, with the company commencing operations in a number of
Asian markets as well as rapidly expanding our media analysis and
introducing advisory and online business intelligence services. In
all, we now have six industry leading brands providing services to
over 6,000 clients across 15 countries in the Asia-Pacific
region.
"To put it simply, we are much more than a media monitoring
business, we are a group of media services companies that can
provide a broad range of information, analysis and advice, with
solutions tailored to just about any type of organisation, large or
small, single country or international."
"Sentia, derived from a Latin verb with three primary meanings,
1) I perceive, 2) I understand, 3) I have an opinion, more
accurately reflects the comprehensive and customised nature of the
company's services. The new corporate structure will allow each of
our service brands to develop their unique service proposition and
meet both broad and niche market requirements across the entire
region." Mr Croll said.
Sentia Media now owns: Media Monitors, the leading media
information supplier in the Asia-Pacific with 12 offices across
Australia, New Zealand, China, Hong Kong, Malaysia and Singapore;
MediaBanc, South East Asia's largest monitoring company with
offices in six countries; Brandtology, one of the world's leading
online business intelligence companies, headquartered in Singapore
and experiencing exponential growth; 360m, our advisory
and analysis company providing research-based insight and
unrivalled experience; China Clippings, the leading provider of
monitoring services to communications agencies across China; and
Slice Media, Australasia's most effective and comprehensive budget
monitoring solution.
-ends-
For further
information contact:
Patrick Baume
T: +612 9318 4012 M: +61 409 326 011
E: Patrick.baume@sentiamedia.com
Tw: @sentiamedia
About Sentia Media
Owned by Quadrant Private Equity, Sentia Media is the
Asia-Pacific region's leading media intelligence company, providing
over 6,000 clients with media information, analysis and advice
24/7/365 through our range of six brands across the region. Sentia
Media has more than 1,200 employees across 15 countries filtering
information from over 10,000 print, radio and television media
outlets and over 250 million online conversations per month. Our
expert people, innovative technology, comprehensive coverage and
rigorous research provides the tools and insight to allow our
clients to manage media relationships effectively, track issues of
interest across all media and analyse brands and industry
developments.
